AI Insights · Timothy · March 2022
Top 5 Social Apps on Android in Ghana: Q1 2022 Performance
Discover the performance trends of the top 5 social apps on Android in Ghana during Q1 2022, including download rates, revenue, and active users.
During the first quarter of 2022, the top 5 social apps on Android in Ghana showed varied performance trends in downloads, revenue, and active users. Data from Sensor Tower provides a detailed overview of these trends.
TikTok saw significant fluctuations in weekly downloads, ranging from a high of around 337K in mid-January to a low of approximately 91K at the end of March. Weekly revenue peaked at about $3.9K in late January, with a gradual decline to around $2.6K by the end of March. Active users showed a consistent upward trend, increasing from approximately 1.43M at the start of January to around 1.55M by the end of March.
Bigo Live - Live Streaming App experienced a steady increase in weekly downloads, peaking at about 1.1K at the end of February. Revenue trends were more volatile, with a peak of approximately $1.5K in mid-February, followed by a drop to around $354 by the end of March. Active users increased gradually from about 3.4K at the end of December to around 4.2K by the end of March.
Familo: Find My Phone Locator had a varied download pattern, with a high of about 7.6K in late December and a low of approximately 832 in late February. Weekly revenue peaked at around $624 in early January, then declined to about $417 by the end of March. Active users showed a decline from approximately 20K at the start of January to around 9.3K in late February, before rising again to about 15.6K by the end of March.
Who - Live Video Chat saw its downloads peak at around 5K in early January, with a decline to approximately 1.6K by the end of March. Revenue remained relatively stable, peaking at about $286 in mid-January and ending at around $180 by the end of March. Active users increased from about 9.8K in late December to around 17.6K in early January, before declining to approximately 9K by the end of March.
Unlimited Texting, Calling App experienced a consistent increase in weekly downloads, peaking at about 398 by the end of March. Weekly revenue remained relatively stable, with minor fluctuations, peaking at about $277 in mid-January and ending at around $196 by the end of March. Active users showed a gradual increase from approximately 1.8K at the start of January to around 2.2K by the end of March.
For more insights and detailed data on app performance, visit Sensor Tower.
